{"id":4183,"date":"2026-07-15T15:09:20","date_gmt":"2026-07-15T12:09:20","guid":{"rendered":"https:\/\/playtogame.com.ua\/news\/maincast-sport-was-among-the-winners-of-the-9th-bigdata-awards-4183\/"},"modified":"2026-07-15T15:09:32","modified_gmt":"2026-07-15T12:09:32","slug":"maincast-sport-was-among-the-winners-of-the-9th-bigdata-awards","status":"publish","type":"post","link":"https:\/\/playtogame.com.ua\/en\/cybersport\/maincast-sport-was-among-the-winners-of-the-9th-bigdata-awards-4183\/","title":{"rendered":"Maincast Sport was among the winners of the 9th BigData Awards"},"content":{"rendered":"\n

Maincast Sport received a professional award<\/strong> in its very first year of television broadcasting. The channel, which launched in the fall of 2025, won the \u201cDebut\u201d category at the 9th BigData Awards<\/strong>. At the same time, the award marked another milestone for the Maincast team, which has been developing sports and esports broadcasting in Ukraine since 2018. <\/p>\n\n

The BigData Awards are based<\/strong> not on expert evaluations or voting, but on actual content consumption metrics<\/strong>. Every year, the Big Data UA rating agency analyzes viewership data for Ukrainian TV channels on OTT and IPTV platforms<\/strong> to identify the leaders in various categories.<\/p>\n\n

Since its launch, Maincast Sport has built a substantial sports lineup for Ukrainian audiences<\/strong>. The channel has secured the rights to broadcast a number of top-tier competitions<\/strong>, including NBA games, the Spanish Soccer Cup, the Turkish Super League, the Brazilian S\u00e9rie A, the Copa Libertadores, as well as MotoGP and NASCAR races.<\/p>\n\n

The channel\u2019s growth has demonstrated that the strategy to create a modern sports broadcaster is working. As Maxim Krippa, CEO of ARS Capital, noted, the team will continue to invest in high-quality sports content and the development of<\/strong> new formats for Ukrainian viewers.<\/p>\n\n

\n

\u201cThis award is an important sign that we\u2019re moving in the right direction. There is still a lot of work ahead: we will expand our sports content, develop our in-house production, and create products that meet the expectations of the Ukrainian audience,\u201d said Maksym Krippa.<\/p>\n<\/blockquote>\n\n

The success of this approach is also evidenced by the results of Maincast\u2019s other projects<\/strong>. At the end of last month , the studio\u2019s Ukrainian-language broadcast of the CS2 Major set a record, garnering 11 million views<\/strong>. This served as yet another confirmation of the audience\u2019s high interest in high-quality Ukrainian-language sports and esports content. <\/p>\n\n

From Broadcasts to Our Own Sports Ecosystem<\/h2>\n\n

Maincast Sport is distributed by the Starlight Media media group<\/strong>. The channel is part of the asset portfolio of Maxim Krippa\u2019s holding company and <\/strong>is being developed as one of the key pillars in the creation of a modern sports media platform.<\/p>\n\n

Maincast\u2019s exclusive experience in sports broadcasting remains a distinct area of development<\/strong>. Maincast Sport became the first Ukrainian sports broadcaster to provide live commentary on NBA and Spanish Basketball League games directly from the arenas<\/strong>. At the same time , the company continues to expand its esports division, having covered major international tournaments for many years<\/strong>\u2014including The Major and IEM Katowice\u2014 with a team of commentators on-site at the competition venues<\/strong>. <\/p>\n\n

In addition to live broadcasts, Maincast Sport is building its own content ecosystem<\/strong> \u2014featuring analysis shows, podcasts, and original programs\u2014that help viewers delve deeper into the world of sports.<\/p>\n\n

Another step in this direction was the development of digital products<\/strong>. The launch of the Maincast.TV app has expanded the options available to users<\/strong>: they can now watch live broadcasts, match recordings, and keep track of the broadcast schedule in a convenient format. Support for Chromecast and AirPlay has made it easier to view content on large screens. <\/p>\n

\n
\"\"
Photo: Maincast<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

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