{"id":4871,"date":"2026-09-11T13:07:32","date_gmt":"2026-09-11T10:07:32","guid":{"rendered":"https:\/\/playtogame.com.ua\/news\/kampaniia-gsc-game-world-ta-atb-peremohla-u-dvokh-nominatsiiakh-european-loyalty-awards-4871\/"},"modified":"2026-09-11T13:25:39","modified_gmt":"2026-09-11T10:25:39","slug":"kampaniia-gsc-game-world-ta-atb-peremohla-u-dvokh-nominatsiiakh-european-loyalty-awards","status":"publish","type":"post","link":"https:\/\/playtogame.com.ua\/en\/games\/kampaniia-gsc-game-world-ta-atb-peremohla-u-dvokh-nominatsiiakh-european-loyalty-awards-4871\/","title":{"rendered":"The GSC Game World and ATB campaign won in two categories at the European Loyalty Awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The campaign by ATB, GSC Game World, and Loyalty Games, based on S.T.A.L.K.E.R. 2: Heart of Chornobyl, won two European Loyalty Awards. ATB <a href=\"https:\/\/www.instagram.com\/p\/DdGcN7AOOV9\/?utm_source=ig_web_copy_link&amp;stkn=MzRlODBiNWFlZA==\" type=\"link\" id=\"https:\/\/www.instagram.com\/p\/DdGcN7AOOV9\/?utm_source=ig_web_copy_link&amp;stkn=MzRlODBiNWFlZA==\">announced<\/a> this on its social media channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The project was recognized in the categories of Best European Short-Term Loyalty Initiative and Best Loyalty Partnership \u2013 Europe<\/strong>. Each year, the European Loyalty Awards recognize the best European initiatives in the fields of loyalty programs, audience engagement, and partnership projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The promotional campaign combined several formats of customer engagement. It was based on collectible cards inspired by S.T.A.L.K.E.R. 2, special content in the ATB app, and a printed almanac. The campaign was a joint effort by GSC Game World\u2014owned by Maksym Krippa\u2014ATB, and Loyalty Games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preparing the project took nine months. Shortly after the launch, <strong>it became clear that audience interest far exceeded the organizers\u2019 expectations<\/strong>: shoppers snapped up the first batch of over 20,500 almanacs in just four days. Due to this demand, <strong>the initial print run had to be increased fivefold<\/strong>. Separately, ATB released over 100,000 additional copies for customers who had pre-ordered them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The story with <strong>the collectible cards<\/strong> turned out to be no less impressive. In total, <strong>over 11.6 million cards were issued as part of the campaign<\/strong>. In just the first month, shoppers received 7.5 million cards, after which ATB printed an additional 4.1 million copies of the limited edition series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The promotion wasn\u2019t limited to an offline audience. Posts about the campaign on social media garnered a total of over 5.6 million views, while the ATB app gained more than a million new users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Back in July, the campaign was nominated in two categories at the European Loyalty Awards. At that time, <strong>a representative of ATB\u2019s board of directors <\/strong>discussed the project\u2019s results and <strong>called it the most successful promotional campaign in the company\u2019s history<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A campaign by ATB, GSC Game World, and Loyalty Games based on S.T.A.L.K.E.R. 2 won awards at the European Loyalty Awards in two categories.<\/p>\n","protected":false},"author":13,"featured_media":4874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[235],"tags":[253,304,247,303],"class_list":["post-4871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-games","tag-gaming-news","tag-gsc-game-world","tag-maksym-krippa","tag-s-t-a-l-k-e-r-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATB and GSC Won 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